AI visibility
How often, and how accurately, AI assistants mention a brand when people ask questions in its category.
AI visibility is usually tracked as the share of answers that mention a brand across a set of questions customers really ask, along with whether the brand's own site is cited and which other sources the assistant relied on. Because answers change as new pages are published and models are updated, it is worth checking the same questions over time rather than once.
Related: Generative engine optimization (GEO) · Earned media