Guides
What we've learned about getting written about.
Short, practical, and written for people doing it themselves. No fluff, no secret tricks, because there aren't any.
Oct 2026
How to get your brand mentioned by ChatGPT and other AI assistants
Why AI assistants mention some brands and not others, and the practical steps that make yours more likely to come up.
Oct 2026
How to choose sites for sponsored posts (and avoid wasting money)
A checklist for picking publications for sponsored articles: real traffic, topic fit, link labelling, indexing and price.
Oct 2026
Press release distribution in India: what actually gets picked up
How press release distribution works in India, when it's worth it, and how to write a release that gets published.
Oct 2026
Digital PR for startups on a small budget
A practical digital PR plan for early-stage startups: what to spend on first, what to skip, and how to measure it.
Want to see where you stand first?
Ask an AI assistant one question your customers ask, and see whether it mentions you and which sites it relies on.