ASCI
The Advertising Standards Council of India, the self-regulatory body that sets India's advertising code, including rules for disclosing sponsored content.
ASCI's Code applies to ads aimed at consumers in India. Its guidelines for influencer advertising list the labels it accepts (such as Ad, Sponsored, Collaboration and Free gift) and require them to be upfront and prominent. Its Consumer Complaints Council decides complaints, and decisions are made public.
Related: Advertorial · Native advertising