Sponsored article
An article a publication runs because a brand paid for it, labelled as sponsored.
The brand may write it, the publication may write it, or they may work on it together. It should be labelled as sponsored (in India, ASCI expects ads in an editorial format to be clearly disclosed), and links in it should carry rel="sponsored". Also called a sponsored post, advertorial or paid article.
Related: Advertorial · Native advertising · rel="sponsored"