How to sell sponsored posts on your website (without chasing invoices)
Updated 19 October 2026
If your site, newsletter or podcast has a real audience, brands will pay to reach it. Selling sponsored posts well is mostly about clear rules: what you accept, what it costs, how it's labelled and when you get paid.
01
Are you ready to sell?
You don't need huge traffic, but you need a consistent topic, a real audience and recent articles. Buyers increasingly check where traffic comes from, so numbers from Google Search Console or Analytics count for more than a screenshot.
02
How to set your price
- Start from what similar sites in your topic and country charge.
- Price the work, not just the page: writing the article yourself is worth more than publishing one that's supplied.
- Charge separately for extras such as homepage placement, social posts or a newsletter mention.
- Review prices every few months as your traffic changes.
03
Write down your rules
- Topics you accept and ones you don't (for example gambling, crypto or adult content).
- Word count, number of links and the link type.
- How long the post stays up, and how many rounds of changes are included.
- Your turnaround time from accepting to publishing.
04
Label it properly
Mark sponsored content as sponsored, and use rel="sponsored" on paid links. It follows Google's guidelines, and in India the ASCI guidelines expect it. Your readers' trust is what you're selling, so don't trade it for a slightly higher price.
05
Get paid before you publish
Chasing invoices after a post is live is the most common complaint from publishers. Ask for payment up front, or use a marketplace that holds the buyer's money before you start and releases it when the post is live.
On SellHax, you set your own price and receive it in full; the buyer's service fee is added on top. You prove you own the site, accept or decline each request, and withdraw by bank transfer, UPI, PayPal or Wise.
06
Say no more often
Off-topic or low-quality posts hurt your site with readers and search engines. Turning them down keeps the site worth buying from.