Press release syndication
Republishing the same press release word for word across a network of sites.
Syndication produces many copies quickly, often on pages few people read. It differs from a wire service, which sends a release to newsrooms and partner sites, and from a placement, where a specific publication agrees to publish it. For most startups, a few placements on sites customers read do more than many syndicated copies.
Related: Press release wire · Earned media