Press release distribution in India: what actually gets picked up

• A wire service sends your release to its partner sites and newsrooms. You get many copies, mostly on pages few people read.
• Syndication republishes it word for word on a network of sites.
• A placement means a specific publication agrees to publish it. Fewer copies, but you know where it will appear.

For most startups, two or three placements on sites your customers read beat a hundred syndicated copies.

Funding, a product launch with something new in it, a notable customer or partner, a senior hire, or real numbers (users, revenue milestones). If there's no news a stranger would care about, a feature article or an interview will do more.

• A headline that says what happened, with your name in it.
• The first paragraph answers who, what, when and where. Editors often cut from the bottom.
• One quote from a named person with a real title, saying something more than "we're excited".
• Facts you can back up, and a short "about" paragraph at the end.
• 300 to 500 words is plenty.

Avoid big news days and long weekends. Check each publication's turnaround: some publish the next day, others take a week. If there's an embargo, say so clearly.

Collect the live links, check each one loads and is indexed, and share them. Those pages are also what AI assistants may cite when someone asks about you later.