Answer engine optimization (AEO)
Another name for optimizing to appear in direct answers, from AI assistants, voice assistants and search features, rather than only in lists of links.
The term predates AI chat assistants and originally covered featured snippets and voice answers. Today it is used almost interchangeably with generative engine optimization: making your brand and content easy for answer engines to find, understand and repeat.
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Related: Generative engine optimization (GEO) · AI visibility